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Ильин, Поведение потребителей, 2003, //www.marketing.spb.ru

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Dictionaries

American Heritage College Dictionary, 3r d ed. 1997. Houghton Mifflin.

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Contents

Introduction

Chapter 1. Some Features of Advertising

1.1. Methods of Persuasion in Advertising

Chapter 2. Linguistic Techniques Used in Advertisement

2.1.Syntactic Features of Advertisement 

2.2  Lexical Features of Advertisement 

2.3. Stylistic Devices Used in Advertisement

Chapter

The USE of  Simile in Advertisements

3.1. On the Theory of Simile

3.2. Some peculiarities of the Use of Simile in Advertisement

Conclusion

Bibliography

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