1. Арнольд И.В. Стилистика современного английского языка (стилистика декодирования). Л.,1981.
2. Ветвинская Т.Л. Принцип “обманутого ожидания” как основа стилистического приема (на материале англ. яз.). // Исследования по романской и германской филологии. Киев, 1975,
3. Aaker, D.A. (1974) 'Deceptive advertising,' in Aaker, D. and Day, G.S. 2nd (eds), Consumerism, New York, Free Press, pp. 137-157.
4. Armstrong, G.M., Gurol, M. N. and Russ, F.A. (1979) 'Detecting and correcting deceptive advertising', Journal of Consumer Research, 6, 237-246.
5. Armstrong, M. and Russ, F.A. (1975) 'Detecting deception in advertising', MSU Business Topics, 23, 21-31.
6. Attas, D. (1999) 'What's wrong with deceptive advertising?' Journal of Business Ethics, 21 (May), 49-59.
7. Burke, R.R., DeSarbo, W.S. , Oliver, R.L. and Robertson, T.S. (1988) 'Deceptive by implication: an experimental investigation', Journal of Consumer Research, 14:4, 483-494.
8. Preston, I.L. (1977) 'The FTC's handling of puffery and other selling claims made by Implication', Journal of Business Research, 5 (June), 151-181.
9. en.wikipedia.org/wiki/Advertising
10. encyclopedia.jrank.org/.../Advertising-Effects.html 
11. www.freeonlineresearchpapers.com/there-are-many-functions-advertising -

Introduction……………………………………………...3

Chapter I

1.1         Deceptive Expectations…………………………….5

1.2         Advertising………………………………………….

Chapter II

The Effect of Deceptive Expectations in Advertising…22

 Conclusion..........................................................................29

Bibliography......................................................................30